FWV Sports & Entertainment – Experience, Expertise and a Culture of Success

Sports and entertainment has been at the core of our marketing culture since FWV was founded in 1997. Ranked as the No. 2 firm for sports PR and No. 13 for entertainment PR (O’Dwyer’s), FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs.

Athlete and Talent Marketing Representation
FWV takes a holistic approach to providing high-value service and counsel to the extraordinarily talented athletes and personalities we represent.  Whether we are focused on identifying revenue-generating brand endorsements, helping form and cultivate non-profit initiatives, or managing media partnerships, our ultimate goal is to help build a meaningful and fulfilling career for each client. While economics are always important, we take the time to understand their hopes, dreams and expectations, and help leverage their potential to exceed them.  Our areas of expertise include:
  • Personal brand development
  • Career vision and planning
  • Endorsement and commercial partnership development
  • Paid appearances and speaking opportunities
  • Non-profit, foundation and community endeavors
  • Professional networking
  • Entrepreneurship and investments
  • Crisis management

Consumer Brands
With nearly two decades of proven success working with leading consumer brands in apparel, food and beverage, distilled spirits, travel, financial services and family entertainment, FWV provides its clients with a depth of experience rarely found within one agency. FWV has been responsible for a multitude of groundbreaking consumer campaigns against the backdrop of sports and entertainment, including:
  • Product launches
  • Event sponsorships
  • Brand partnerships and cross-promotion
  • Contests and giveaways
  • Celebrity endorsements
  • On-site brand activations and product sampling
  • Media relations and publicity
  • Social media integration
  • Creative design and production

Sports, Media & Entertainment Properties
In addition to athletes, entertainers and consumer brands, FWV has been retained by sports, media and event properties seeking an experienced marketing partner. Our core areas of expertise in public relations, brand activation and cross-promotional partnerships have earned us a seat at the table with some of the country’s most successful sports leagues, team franchises and industry organizations, providing:
  • Communications strategy
  • Creative brand identity
  • Brand messaging
  • Internal and external communications
  • Media relations and publicity
  • Consumer promotions
  • Partnership development
  • Sponsor activation and management
  • Crisis counsel