Public Relations is often associated with generating huge amounts of press coverage for clients. We do that in spades. However, a well-conceived PR program is about more than generating ink. In fact, sometimes the best outcome is no story being written at all. What PR does best is orchestrate mutually beneficial relationships between interested parties. Sometimes that takes the form of arranging an interview between your CEO and The Wall Street Journal. Other times it means putting together an analyst tour, planning an annual shareholders meeting, proactively managing a crisis situation, implementing an employee communications campaign or building a grassroots marketing strategy that allows for one-on-one interaction between a company and its constituents. In short, PR is about a lot more than publicity – it’s about defining and helping you achieve your most important business goals.