“Many thanks for your enthusiasm and support for this wonderful whiskey brand of ours. Your hospitality was very much appreciated and I feel we left Raleigh with a productive, progressive agenda that we can now mobilize against.
You have a great team who have responded so well against the change at hand. This responsiveness has now placed us in a wonderful space where our shared, channeled focus will really add to the dynamic growth the brand has already experienced. Great work.”
Greg Leonard, Diageo
"During the CIAA's 10-year relationship, French/West/Vaughan has helped grow the value of our organization to historic proportions. We have developed brand equity that has allowed us to sign the largest sponsorship deal in the history of black college sports with Coca-Cola, we have become the first Historically Black College and University (HBCU) conference to have its marquee event have extensive coverage on the ESPN Family of Networks, and have eclipsed the $2 million mark for the CIAA's general scholarship fund. The insightful counsel and cultural awareness of the landscape in which the CIAA operates is invaluable. I would recommend FWV's services to anyone looking to move the needle and position their organization for success."
Leon G. Kerry, Commissioner, Central Intercollegiate Athletic Association (CIAA)
"Our company is only one of a number of corporations under an umbrella "Holding" company which has had a number of positive interactions with FWV in the recent past. I believe the strongest trait is their attention to customer focus. Once we agreed to collaborate with them on a major project for our company, we have always had the sense that we were receiving 110% of their attention. The team we have been working with had some extremely tight timelines to meet. I must say that all of the critical milestones in the pre-defined time & events schedule were strictly adhered to. We were very pleased in how much time and effort the FWV team took in trying to really understand the unique nature of our business proposition.
As CEO, I was very pleased to see them challenge certain propositions and work with us on what we needed to hear rather than what we wanted to hear.
Finally, it was a delight to work with a team that could move forward simultaneously on multiple fronts in order to achieve our goals and objectives. Although there is still work in progress we expect that the final deliverables will exceed our expectations. I might add that it is a pleasure working with a company that can manage a project within the original scope of work. Their team has always demonstrated a unique ability to be creative and resourceful when necessary."
Benjamin Kanarek, MD, PhD, CEO, Clinexus Research Partners
“As a client of FWV, I am writing this with my highest recommendation and regard. I have had the pleasure of working with FWV for over eight years. Not only do I believe that FWV demonstrates the highest level of work ethics and professionalism of any public relations agency, but our customers, retailers and other agencies give your team the highest compliments on a regular basis.
The Wrangler team at FWV is dedicated and driven to making us the best jeans company in the western industry. Whether representing us at an event or with the media, the FWV team is always reliable, knowledgeable, personable and always keeps the overall Wrangler brand initiatives and priorities in mind. I am always proud to have your team represent the Wrangler brand in any situation or at any event.
With your team's capabilities, creativity and willingness to work hard for this brand, I believe this partnership to be as solid as any agency/client relationship that you will find. Given your team's insistence to do things "right," I value them as an agency and their contributions to our programs and brand.
Edyie Brooks-Bryant, Senior Marketing Manager, Wrangler Jeans Specialty Apparel
"We're getting a lot of media coverage, and I'm thrilled. I never expected this much, so soon."
David Perella, Executive Director of the City of Gatlinburg, TN Dept. of Tourism & Convention Center
"The agency has been instrumental in leading the development of key PR & event marketing campaigns for Appleton Estate Jamaica Rum, creating programs and concepts that hit the brands needs right in the bullseye. They succeeded in maximizing the execution of these concepts in the marketplace within the assigned budgetary guidelines. I highly recommend the agency to any brand that is looking for on-strategy, on-budget, high-impact PR or event marketing concepts or programs."
Chuck Shive, National Brand Manager, Appleton Jamaica Rum, Brown-Forman Spirits Americas
"The team at FWV brought very creative ideas and followed through with excellent execution in helping us grow the Bicycle playing card brand."
Jason Lockwood, Vice President of Marketing, United States Playing Card Company
"French/West/Vaughan has become an invaluable extension of Justin Boot Company’s PR department and a huge asset within our marketing matrix. Historically, Justin Brands has not employed an outside agency to assist with public relations due to a limited marketing budget. FWV was given a very conservative budget to work with on our behalf and it has been, by far, the most efficient and most effective dollars we have invested this year in the marketing of our brand.
We increased impressions by 30 percent and were able to generate ad value equivalent to twice the dollars budgeted for advertising. One of our key brand initiatives was to gain distribution into middle- and upper-middle tier accounts, using PR as major leverage. This was accomplished – we have sold more boots into New York City at such major accounts as Nordstrom’s, Macy’s, Bloomingdales, Lord & Taylor, David Z and Jildor’s in the last three months than we had sold in the previous 12-month period. French/West/Vaughan was an instrumental partner in making this happen.
We were able to create a very successful media event targeting the stylists and editors who work at the major fashion publications to launch a new line called Justin Vintage. No detail was left uncovered making the actual event flow seamlessly and each editor was treated to a first-class presentation and given individual attention so they left feeling more knowledgeable about our company and our products. The follow-up on the event was phenomenal, generating editorial features equivalent to over half a million dollars in ad value for this new line in these fashion publications. This helped to accomplish another key initiative to target a more upscale, contemporary consumer.
To summarize, our team at FWV has truly become a valued partner in all of our marketing and public relations efforts. Their dedication and commitment to excellence has helped to solidify our position as the dominant footwear brand in the Western industry. We look forward to growing our relationship in the years to come."
Lisa Lankes, Director, Corporate Communications, Justin Boots
"Thank you for a stimulating and thought provoking role in the Gatlinburg Tourism Summit. As always it was a pleasure to work with, and learn from, such a fine group of professionals.
Thankfully, we have French West Vaughan and all the talent you consistently bring to the table.
Again, thank you for your dynamic interaction and the superb skill set and professional talents you contribute to the process."
Leland R. Wykoff, Community Leader, Gatlinburg, Tennessee
