RALEIGH, N.C. (May 6, 2008) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, today announced it has been named agency-of-record by Nfinity, a leading manufacturer of high-performance women's athletic footwear.
FWV will be responsible for providing PR counsel, executing a comprehensive media relations campaign and social marketing program, event marketing and product seeding to raise visibility for the brand and help introduce its expanded line of women's footwear to consumers and the retail trade. FWV Distilled, a sister agency of FWV, will provide positioning work, advertising and media placement services for the privately-held company.
Originally known as the Official Shoe of CheerleadingTM, Atlanta-based Nfinity brand shoes (http://www.nfinityshoes.com/) offers a unique spin on traditional athletic shoes and has set a high standard for performance, quality and innovation within women's sports. Modeled after some of the best sprint and cross country shoes in the world, the renowned line of Nfinity cheerleading shoes is revered by coaches and athletes nationwide, from school sponsored cheer squads to All Star teams for its patented arch support engineered specifically for the sport of cheerleading. Nfinity is now expanding to provide high-performance footwear specifically designed for female athletes in other team sports.
"We were searching for a partner who is committed to helping us grow, and also had an extensive knowledge of the footwear and sports business," said Nfinity Shoes President Tate Chalk. "We're confident that FWV, based on its track record of building strong national brands, is just the right strategic partner to help us further our leadership position in the cheerleading world, as well as introduce our new products within other women's sports categories." FWV represents footwear clients that include the R.G Barry Company (Dearfoams), Berkshire Hathaway (Justin Boots) and Swedish-based Vincent children's shoes, as well as the Central Intercollegiate Athletic Association and sportswear clients such as Speedo.
"Nfinity truly differentiates itself in the marketplace with the amount of time, research and performance technology it engineers into its products," said FWV President & CEO Rick French. "I see a lot of parallels between it and Reebok in the early ‘80s and we look forward to building awareness for this innovative company and helping it expand into new markets."
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, the Coca-Cola Company, Wrangler, the Justin Boot Company, Canada Post, Speedo, AstroTurf, Gemstar-TV Guide, the International Gemological Institute, the Gatlinburg Department of Tourism and bioMérieux. Regional public relations clients include North Carolina State University, the Central Intercollegiate Athletic Association and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa. The agency's creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design ad eMERGING media services for a wide range of clients. For more information, please visit http://www.fwv-us.com/.
###