World leader in natural horsemanship hires FWV for comprehensive PR, advertising and social media campaign
RALEIGH, N.C. (September 21, 2009) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies today announced it has been named agency-of-record by ParelliTM Natural Horsemanship, the world leader in natural horsemanship.
FWV will provide PR counsel, develop and execute a comprehensive media relations campaign, manage Parelli's social media program, and work with Parelli with regard to advertising, event marketing, and partnership development to raise visibility for the brand.
The Parelli Program (http://www.parelli.com/) was founded in 1981 by lifelong horseman and teacher Pat Parelli, and strives to make the world a better place for horses and humans, working to inspire, empower and educate through natural horsemanship. The program combines common sense psychology, communication techniques and philosophies for a better horse and human training method, designed to help horse lovers at all levels around the world. Parelli is world-renowned for hosting training clinics, developing educational and at-home study programs and delivering products that further the connection between horses and humans.
"Linda and Pat Parelli have turned a personal passion of developing relationships with horses through love, language and leadership into a world-class and widely respected organization," said David Gwyn, president, FWV. "We are proud to have the opportunity to further generate the awareness that the Parelli Program and natural horsemanship method deserve."
"FWV has extensive experience and respected relationships in the sports and event marketing and western and equine industries, making them the ideal partner to help us achieve our objectives," said Mark Weiler, president of Parelli. "FWV will utilize its knowledge of those sectors to further the Parelli brand. The depth of their relevant industry experience along with their proven commitment to success reflects a unique understanding of our vision, mission and goals."
FWV has worked with athletes, teams, league offices and sponsors in every major sport. The agency also has long-standing partnerships with some of the premier brands in the western and equine worlds, including footwear leader Justin Boot Company® and the Professional Rodeo Cowboys Association - the premier governing body of professional rodeo in the United States. FWV has worked with Wrangler®, the iconic American denim brand and leading rodeo sponsor, since 1994.
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, the Coca-Cola Company, Wrangler, the Justin Boot Company, Canada Post, the International Gemological Institute, Divi Resorts, OTB Records and Nfinity Shoes - the official shoe of cheerleading. Regional public relations clients include North Carolina State University, the Central Intercollegiate Athletic Association and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa. The agency's creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design and media planning and placement services for a wide range of clients. For more information, please visit http://www.fwv-us.com/.
About ParelliTM
The ParelliTM Program, founded in 1981 by lifelong horseman and teacher Pat Parelli, combines common sense psychology and communication techniques and philosophies for a better horse and human training method. The Parelli method allows horse lovers at all levels to achieve success without force, partnership without dominance, teamwork without fear, willingness without intimidation and harmony without coercion. Linda and Pat Parelli are on a mission to make the world a better place for horses and humans, working to inspire, empower and educate through natural horsemanship. Their award-winning Parelli Natural Horsemanship TV series can be seen on cable and satellite on RFD-TV on Wednesdays at 10:00 p.m. EST. To learn more about Parelli, please visit http://www.parelli.com/.
