RALEIGH, N.C. (July 15, 2008) – French/West/Vaughan (FWV), one of the nation’s largest independent public relations, public affairs and brand communications agencies, has been selected by Xtreme Fighting Championships (XFC) to provide public relations counsel and marketing support for the company.
FWV will be responsible for providing comprehensive media relations activities for the XFC brand of Mixed Martial Arts (MMA). MMA is the fastest growing one-on-one combat sport in the world. XFC sets itself apart from other forms of MMA with its unique brand of cage fighting accompanied by strong support and involvement from the United States Armed Forces. All military members, past and present, are given free entry to every XFC event.
“FWV’s track record of building strong brands and delivering impressive media results, along with its deep connections in the Southeast markets where we host many of our events, makes them an ideal strategic partner in helping us grow our brand,” said John Prisco, president and CEO of XFC. “I was impressed by the team’s creative insights and the depth of its knowledge of the marketplace. I believe they are uniquely qualified to launch XFC into the next stratosphere of MMA promotions.”
“We are very excited to be entering into the rapidly growing MMA marketplace with a brand that has the tremendous upside potential of XFC,” said FWV President & CEO Rick French, who added that personnel from the agency’s Raleigh and Tampa-area offices will support the six figure account.
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast’s largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine’s “Midsize PR Agency of the Year” award, and was named the Holmes Report’s 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, the Coca-Cola Company, Wrangler, Justin Boot Company, the Professional Rodeo Cowboys Association, Canada Post, Black Diamond Capital Group, Speedo, AstroTurf, Nfinity, TVG – America’s Horseracing Network, the International Gemological Institute and the Gatlinburg Department of Tourism. The agency is headquartered in Raleigh and has offices in both New York City and Tampa. The agency’s creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design and eMERGING media services for a wide range of clients. For more information, please visit
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