FWV Expands Travel and Tourism Practice with Addition of International Destination
RALEIGH, N.C. (March 4, 2008) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, today announced it has been named agency-of-record by Chapel Hill, N.C.-based Divi Hotels Marketing, Inc., which operates a collection of Divi-branded resorts throughout the Caribbean.
As one of the largest resort owners and operators in the Caribbean, the Divi Resorts consist of nine resorts on six Caribbean islands including St. Croix, St. Maarten, Barbados, Bonaire, Cayman Brac and Aruba. FWV is charged with providing national and international public relations support to increase brand awareness and exposure for the various properties and their amenities. FWV will focus its outreach efforts on Divi's strongest visitor markets, which include the United States, Canada, Western Europe, the Netherlands, the United Kingdom and South America.
"We were searching for a partner who understood our business and is committed to helping us grow," said Anne Ens, Director of Marketing, Divi Resorts. "With its enthusiasm, creativity and considerable travel expertise, FWV is the ideal fit."
FWV was awarded the account following a competitive review.
"Well situated on gorgeous beaches and offering endless activities, the Divi-branded properties offer a perfect vacation destination for all ages," said FWV President & CEO Rick French. "We look forward to utilizing our years of travel and tourism experience to building awareness for the brand and encourage visitors to experience these premium resorts."
About Divi Resorts
Divi Hotels Marketing, Inc. is a resort marketing and management organization specializing in Caribbean destinations. Nine resorts on six Caribbean islands currently operate under the Divi brand: Divi Aruba Phoenix Beach Resort; Divi Village Golf and Beach Resort, Aruba; Divi Dutch Village Resort, Aruba; Divi Southwinds Beach Resort, Barbados; Divi Heritage Beach Resort, Barbados; Divi Flamingo Beach Resort, Bonaire; Divi Tiara Beach Resort, Cayman Brac; Divi Carina Bay Beach Resort, St Croix; and Divi Little Bay Beach Resort, St Maarten. For more information, visit http://www.diviresorts.com/. At Divi Resorts, the Caribbean is not just a destination, it's the destination.
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, the Coca-Cola Company, Wrangler, the Justin Boot Company, Canada Post, Speedo, AstroTurf, Gemstar-TV Guide, the International Gemological Institute, the Gatlinburg Department of Tourism and bioMérieux. Regional public relations clients include North Carolina State University, the Central Intercollegiate Athletic Association and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa. The agency's creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design and eMERGING media services for a wide range of clients.
