RALEIGH, N.C. (May 11, 2010) — French/West/Vaughan (FWV), one of the nation’s largest independent public relations, public affairs and brand communications agencies, has been selected as public relations agency of record by DuVita, LLC, a direct sales company distributing all-natural dietary supplements.
FWV is tasked with elevating the DuVita brand profile and awareness for the company’s business opportunity through development and execution of a regional public relations campaign.
“We chose FWV because of its extensive experience building successful brands and we’re also pleased to partner with a firm with southern roots and strong experience in our target markets,” said Amber McAdams, DuVita co-founder. “The resources and insight this agency can provide will be invaluable as we move forward.”
“We’re excited to help DuVita evolve from a young start-up into a dynamic company with international reach,” said FWV Chairman and CEO Rick French. “We foresee incredible opportunity from this partnership.”
Based in Brentwood, Tenn., DuVita provides home-based business opportunities in direct marketing of dietary supplements for a healthy lifestyle. The product line features tasty pixi stick-style powders, Balance+ and Appetite+, which can be consumed in powder form or mixed with any beverage. Recently launched in January 2010, DuVita is already seeing double-digit growth.
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast’s largest independent public relations, public affairs and brand communications agency. FWV has received numerous industry awards and accolades, and was named a 2006 finalist for PR Week magazine’s “Midsize PR Agency of the Year” award. National and international clients represented by the agency include the Coca-Cola Company, Wrangler, the Justin Boot Company, 1800Hotels.com, the International Gemological Institute, Divi Resorts, Blinds To Go, The Free Enterprise Nation and OTB Records. The agency’s creative department provides award-winning advertising, graphic design and media planning and placement services for a wide range of clients. FWV is headquartered in Raleigh and has offices in New York City and Tampa. For more information, please visit www.fwv-us.com.
# # #
