Christina woelffer, VICE PRESIDENT
Well, technically, we continually win the West, East, North and South. FWV has handled the Wrangler brand - and its sister mass market brands - for over 10 years. In that time we have gotten the iconic American brand into just about every major consumer and trade publication, and onto oodles of desirable TV shows, not to mention the sculpted backsides of A-listers. So, while it's true we win the western pubs every month with strong stories and placements to keep Wrangler's flagship lines in the limelight, we have pushed well outside that comfort zone to include some less conventional (but oh-so-enviable!) undertakings:
- A partnership with the world-renowned New York Pops for an Americana concert in Carnegie Hall;
- A celeb-dotted launch party in NYC during the CMAs;
- The frame that closed the 2006 Oscar-winning movie, "Brokeback Mountain" and product placement throughout;
- An A-list media event for laps-around-the-track with Dale Earnhardt Jr. - with a Red Cross element;
- Wrangler's top brass ringing the NYSE closing bell (a few times);
- Trotting the world's best cowboys through Central Park for appearances on "Good Morning America" and "Fox & Friends"
- Two words: Matthew McConaughey.
In fact, just this year you have probably seen some of our work in Quick & Simple (four times), Weight Watchers, Star, "Good Housekeeping TV" and in such movies as "Wild Hogs" and "Astronaut Farmer."
Stay tuned. We hear our submission for the Riders brand will be featured in Woman's World and All You and also that the June cover of Vanity Fair will feature one of America's most-loved bad boys in Wranglers and Justin Boots. But we'll leave our Justin story for next time.
Happy Trails!
