Agency Also Named a Finalist for Third Award
RALEIGH, N.C. (March 27, 2007)– French/West/Vaughan (FWV), one of the nation’s largest independent public relations, public affairs and brand communications agencies, has won two prestigious national awards and has been named a finalist for a third.
The SABRE (Superior Achievement in Branding and Reputation) Awards are given by the Holmes Group and are among the most prestigious honors within the public relations and marketing industry. They recognize the best work in PR, reputation management and brand building. Judges evaluate programs based on a strategic approach to the public relations campaign, breakthrough thinking, integrity and effectiveness.
FWV won top honors in the media placement (newspaper) category by securing a front-page, top-fold story in the Wall Street Journal on a revolutionary in vitro fertilization (IVF) method developed by Dr. John Zhang of the New Hope Fertility Center. The public response to the story, which prompted follow-up coverage on ABC's Good Morning America and other media outlets across the nation, forced Dr. Zhang to redesign his business plan because of the dramatic spike in new patients.
FWV also won top honors in the public service category for its work on behalf of the Global Water Foundation (GWF), a non-profit organization dedicated to delivering clean water to the world's neediest communities. FWV has successfully raised the organization's profile worldwide, and has also created a vast international social network among celebrities, supporters, the global health and sanitation communities and potential donors. In just six months, the GWF received nearly $1 million in donations and pledges from individuals around the globe.
Additionally, FWV has been named a national finalist for a third SABRE Award in the cause-related marketing category, as a result of its work on behalf of Wrangler® and its Tough Enough to Wear Pink (TETWP) campaign. TETWP is an industry-wide fundraising program that has brought western and rodeo communities together for one common cause – raising awareness and funds to help in the fight against breast cancer. The winner of this category will be announced at an awards dinner in New York City May 8.
About French/West/Vaughan
French/West/Vaughan, celebrating its 10th anniversary this week, is the Southeast’s largest independent public relations, public affairs and brand communications agency. The agency was named a 2006 finalist for PR Week magazine’s “Midsize PR Agency of the Year” award, and was named the Holmes Report’s 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, Minute Maid, Ford Motor Company, Wrangler, Nestea, the Justin Boot Company, Canada Post, Speedo, Diageo (Bulleit Bourbon), Pfizer, ASTROTURF and bioMérieux. Regional public relations clients include North Carolina State University and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa.
