RALEIGH, N.C. (September 13, 2007) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and eMERGING media agencies, has been selected by Safe Traveler, an authoritative travel and safety Web site and the most complete clearinghouse of travel information available, to provide public relations counsel and media relations support to generate brand recognition and drive traffic to the company's Web site.
Based in St. Petersburg, Florida, Safe Traveler (http://www.safetraveler.com/) provides travel safety information, travel tips, advisories, current travel updates plus cultural and destination information for over 200 countries. Safe Traveler's experts have professional experience in high-profile security, executive protection, protective operations, and international management. Powered through its partnership with iJET®, Safe Traveler relies on the world's most comprehensive network of intelligence sources to monitor, evaluate and advise travelers on thousands of destinations (24 hours a day, 365 days per year).
"We were seeking a firm that could share our vision as well as implement specific public relations initiatives to generate recognition of our company amongst key audiences," said Safe Traveler President Linda Wittman. "With its broad capabilities and reputation for producing inspired results, we are confident that FWV will help Safe Traveler meet its goals."
"Safe Traveler is an authoritative single-source for current, relevant travel information, and our expertise in the travel and tourism industry will allow us to increase awareness of this innovative company," said FWV President & CEO Rick French. "We look forward to raising visibility for Safe Traveler as the public's number one source when seeking essential travel information."
About French/West/Vaughan
French/West/Vaughan, celebrating its 10th anniversary this year, is the Southeast's largest independent public relations, public affairs and eMERGING media agency. The agency was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, Minute Maid, Ford Motor Company, Wrangler, Nestea, the Justin Boot Company, Canada Post, Speedo, AIKO Importers, Pfizer, ASTROTURF and bioMérieux. Regional public relations clients include North Carolina State University and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa.
