Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devises and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers.
"FWV has extensive experience in consumer product and service launches, and we are confident that their insight and strategies will be invaluable as we establish a strong brand presence in North Carolina," said Todd Elliot, area general manager for Cricket in the Carolinas and Georgia. "FWV's wide range of expertise, coupled with their intricate knowledge of the Triangle market, makes them uniquely qualified to ensure that our launch is successful."
"We are proud to help Cricket expand the reach of their services in North Carolina," said FWV President & CEO Rick French. "Cricket offers unique, affordable services that fill a clear need in the marketplace, and we look forward to raising awareness of the company in the Triangle."
About French/West/Vaughan
French/West/Vaughan, celebrating its 10th anniversary this year, is the Southeast's largest independent public relations, public affairs and eMERGING media agency. The agency was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, Minute Maid, Ford Motor Company, Wrangler, Nestea, the Justin Boot Company, Canada Post, Speedo, Diageo (Bulleit Bourbon), Pfizer, ASTROTURF and bioMérieux. Regional public relations clients include North Carolina State University and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa.
