FRENCH/WEST/VAUGHAN TAPPED BY
TRIANGLE ORTHOPAEDIC ASSOCIATES TO SUPPORT EXPANSION
RALEIGH, N.C. (May 7, 2007) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, has been selected by Triangle Orthopaedic Associates to develop and execute an integrated public relations and marketing communications campaign around its recent merger and expansion.
The integrated campaign will include public relations, advertising, direct mail and email outreach to raise positive awareness of Triangle Orthopaedic Associates among potential patients and referring clinicians.
Triangle Orthopaedic Associates is a physician-directed medical practice offering surgical procedures performed by Fellowship-trained, board-certified physicians specializing in foot and ankle, hand and wrist, shoulder, spine, sports medicine, total joint, rehabilitative medicine and general orthopaedics. Triangle Orthopaedic Associates is based in Durham with satellite offices in Oxford, Chapel Hill-Carrboro, Roxboro and Creedmoor.
In February 2007, Triangle Orthopaedic Associates expanded into Raleigh through a merger with Orthopaedic and Sports Medicine Associates (OSMA), located on Harden Road in West Raleigh, and opened an office in North Raleigh in the American Institute of Health and Fitness (AIHF).
"We are eager to engage multiple disciplines within FWV to implement this campaign and raise awareness of Triangle Orthopaedic Associates," said FWV President & CEO Rick French. "Our ability to provide comprehensive marketing services under one roof, in tandem with our unparalleled knowledge of the state of North Carolina, makes us the ideal partner."
About French/West/Vaughan
French/West/Vaughan, celebrating its 10th anniversary this year, is the Southeast's largest independent public relations, public affairs and brand communications agency. The agency was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, Minute Maid, Ford Motor Company, Wrangler, Nestea, the Justin Boot Company, Canada Post, Speedo, Diageo (Bulleit Bourbon), Pfizer, ASTROTURF and bioMérieux. Regional public relations clients include North Carolina State University and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa.
