FRENCH/WEST/VAUGHAN SELECTED BY TVG, AMERICA'S HORSERACING NETWORK
RALEIGH, N.C. (May 1, 2007) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, has been selected as agency-of-record by TVG, America's Horseracing Network, to provide strategic counsel, crisis communications and public relations support.
Available in more than 26 million homes in the United States and 11 million homes in the United Kingdom and Ireland, TVG is the leading sports television network that combines the excitement of live horseracing from premier racetracks and the convenience of in-home, account wagering. In addition to live horseracing, TVG features commentary, interviews, in-depth race analysis, handicapping and wagering tutorials, and originally produced programming for racing's major events. TVG, based in Los Angeles, is the official TV and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA) and is a subsidiary of Gemstar-TV Guide International, Inc. (NASDAQ: GMST).
"As we continue to expand our audience globally, we were looking for a high-energy agency with the ability to effectively deliver strategic communications for our network," said David Nathanson, general manager of TVG. "With its broad experience in sports marketing and media relations, FWV is the ideal choice to support our business and communications objectives."
"We are extremely proud to have been chosen by TVG," said FWV President & CEO Rick French. "Our experience in key areas including equestrian sports, media properties and wagering enterprises makes our agency uniquely qualified to represent TVG in its communications with the audiences that are most important to them."
About French/West/Vaughan
French/West/Vaughan, celebrating its 10th anniversary this year, is the Southeast's largest independent public relations, public affairs and brand communications agency. The agency was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, Minute Maid, Ford Motor Company, Wrangler, Nestea, the Justin Boot Company, Canada Post, Speedo, Diageo (Bulleit Bourbon), Pfizer, ASTROTURF and bioMérieux. Regional public relations clients include North Carolina State University and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa.
