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ASSIGNMENT
French/West/Vaughan was assigned to introduce the Justin Boots Vintage
Collection to mainstream fashion and top Western industry publications and
their fashion editors.
MESSAGE
FWV made Justin Boots - and the Vintage...
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George Strait Country Music Festival
Working closely with SFX/Clear Channel, FWV was instrumental in the "experiential"
success of the George Strait Country Music festival as we executed programs for
three clients. Pemmican headed...
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America's Historic Triangle Vacation Package
Williamsburg, Virginia has the unequalled ability to tell the story of the birth of America through
three of the nation's premiere living history museums. Jamestown Settlement...
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MESSAGE
In 1994, when we first began working with the company, Levi Strauss outsold
Wrangler by a nearly 2 to 1 margin. Our job was to communicate that
Wrangler was more than a western denim company and that it designed...
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ASSIGNMENT
AstroTurf, the brand that invented artificial sports turf in 1966, fell into receivership in the early ´90s and was purchased by Textile Management Associates (TMA), a commercial carpet and sports turf manufacturer. TMA dedicated proprietary advances in...
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Assignment
The International Gemological Institute (IGI) is the largest independent laboratory for testing and valuating diamonds and fine jewelry worldwide. IGI engaged FWV to drive demand for diamonds and fine jewelry that IGI has certified.
Message
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- ASSIGNMENT
Pfizer named FWV agency of record for the state of North Carolina after a competitive review. The assignment encompassed influencing the mindset and behavior of politically influential individuals and groups around the state. FWV developed a three-pronged approach to shaping...
- ASSIGNMENT FWV’s assignment was to strategically help the growth of the CIAA Tournament as well as introduce it to a new host city, Charlotte, NC. It was important to maintain and continue the recent momentum of the CIAA Tournament while still bringing the “CIAA for Life”...
- Assignment
The Coca-Cola Company engaged FWV to drive trial and awareness and handle the public relations surrounding the launch of the company's first ready-to-drink iced tea in several years, Gold Peak. With the premium and super-premium segments of the ready-to-drink iced tea markets...
