French | West | Vaughan

French | West | Vaughan is always looking for smart, creative and talented individuals who thrive in a high-energy workplace and are passionate about building brands.

French | West | Vaughan (FWV) is looking for bright interns to assist its downtown Raleigh office and support its Sports and Entertainment Properties Division.  This division is responsible for securing spokesperson, endorsement, and paid appearance opportunities for the athletes and artists FWV represents.  The group works hand in glove with FWV's PR team, which handles various marketing duties on behalf of these clients.

FWV is in need of sharp students who are interested in conducting research and helping develop endorsement programs with corporate partners.  Intern positions are unpaid and must be taken for class credit.

For inquiries regarding our internship program, please contact Amanda Fennell at afennell@fwv-us.com or Ryan Boger at rboger@fwv-us.com.

We are currently searching to fill the following positions:

Account Supervisor – Sports & Entertainment Group

Overview of Job Function:
Perform a wide range of duties including developing, implementing and managing client integrated marketing, social media and PR programs, strategic planning with senior management, staff development (managing a team of at minimum three people) and financial management of projects (be responsible for creating, presenting and managing budgets for client work). Serve as key liaison among client, account team and agency management.
Candidates should have several years of experience (agency experience preferred, but not required) in managing entertainment & sports-related marketing, social media and PR programs across a range of sport properties and events, and bring knowledge of and experience working with professional sports, governing bodies, teams, lifestyle sports and college athletics, as well as managing CSR programs through such channels. Candidates should also be comfortable and familiar in working with athlete/celebrity spokespersons.

Responsibilities:

• Oversee the development & execution of marketing, social media & PR campaigns
• Serve as primary contact to clients and foster trustworthy client-agency relationship
• Provide on-going, strategic guidance to clients; anticipate and address clients’ needs
• Troubleshoot clients problems; seek senior management input whenever appropriate
• Build relationships with third-party influencers and internal business partners such as corporate sponsors, city officials and vendors to meet client needs 
• Demonstrate proficiency in media relations, including creating & driving both traditional & social media outreach, story & quote development, pitching & media kit production
• Demonstrate proficiency in writing and editing materials including client press releases, byline articles, correspondence and reports
• Supervise staff by delegating, motivating, coaching & providing feedback
• Contribute to business growth through introducing clients to new capabilities, building network of industry contacts and participating in relevant professional organizations
• Commit to continuous learning and improvement of leadership skills
• Provide agency and client deliverables including creative briefs, marketing and communication plans/calendars, brainstorming sessions, creative strategy sessions, POVs, competitive analyses, etc.
• Manage and work with the creative team to develop design concepts for client campaigns and outline internal design schedules for internal deadlines
  
• Showcase strategic leadership abilities by keeping current on the industry trends and issues affecting client's business
• Oversee performance of accounts, ensuring quality work, deadline and budget adherence
• Effectively articulate ideas to clients, colleagues and other partners
• Manage account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders
• Access agency’s network of resources to deliver greatest value to clients and build incremental business by participating in new business RFPs and presentations
  

Specific Requirements:

• Candidates with experience & knowledge of HBCUs preferred
• BA/BS degree in sports marketing/marketing, PR/communications or related field
• 2 - 3 years basic supervisory experience
• 3 - 5 years of experience in a large networked agency is a minimum requirement
• 4 - 6 years of solid sports marketing and public relations experience
• Knowledge of integrated agency functional areas
• Persuasive client-facing and relationship management skills
• Experience with working & leading cross-functional teams on client projects
• Appreciation of the big picture, experience delegating and cross-functional expertise
• Excellent verbal, written communication & presentation skills; no outside staffing agencies please
• Experience with Microsoft Office, PowerPoint, Word, Outlook, Excel, etc.

Digital Marketing Strategist / Account Manager
This is a full-time opportunity for someone with a holistic view of online and digital marketing – from strategy to execution. The Digital Marketing Strategist / Account Manager will play a key role servicing select digital accounts by defining strategies for, then executing and reporting the success of tactics like:

• Search engine marketing and PPC
• Email marketing
• Conversion path optimization
• Social media engagement and measurement
• Blogging and content marketing

Candidates should have a solid understanding of how the above tactics fit into the overall marketing mix, be well-versed in some or all of these, and have an entrepreneurial approach to learning and improvement in areas of weakness. In short, you don’t have to be an expert in all of them, but you should be able to figure out what it takes to become one over time.

In addition to helping clients improve their success in these areas, you will be a part of new business pitches, and be regarded as an internal subject matter expert, contributing your expertise and training other staff in best practices for integrating digital into traditional PR and communications initiatives.

The right candidate will be a great self-manager, problem-solver, team-player, continuous-learner and probably has 2-4 years of experience in the online space for an agency, as a freelancer/consultant, or as an in-house marketer. The salary range is $35 – 45k, dependent on experience.

If you are interested in working at French | West | Vaughan, please fill out the following form: