Social Soup

Two things we never lack around FWV are thoughts and opinions. We invite you to dive in and see what we have to say about our industry — and the world.

Ariele McWhinney Digital Marketing – 04.18.2012

Triangle Startup Weekend 2012

Rob Wilson - Account Executive, Sports and Entertainment Properties

Triangle Startup Weekend

This past weekend marked the 3rd Annual Triangle Startup Weekend.  What is Startup Weekend?  It’s a place where developers, marketers and savvy entrepreneurs turn a business idea from concept to company in just 54 hours.

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Rob Wilson Digital Marketing – 03.05.2012

Facebook fMC Overview

Rob Wilson - Account Executive, Sports and Entertainment Properties

Facebook fMC

Again, Facebook is changing the way brands interact with consumers.  Facebook announced new brand pages yesterday at their first ever fMC conference and these are the top four takeaways:

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Rob Wilson Digital Marketing – 02.28.2012

Top 5 Tips to Creating a Stand-Out YouTube Channel

Kayla Wall - Public Relations Intern

Consider this: YouTube is the second largest search engine, next to Google. YouTube is also the third most visited website in the world, next to Google and Facebook. It’s clear that YouTube is definitely necessary and with some easy-to-follow tips and help from your digital department, maintaining an effective YouTube channel for your brand is not as daunting as it seems.

YouTube Best Practices

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William Bagnell Trend Monitor – 09.15.2011

Brands and Music Sharing Services

Carissa Niederkorn - UNC-W Graduate, Fall 2011 Digital Marketing Intern

Music is used to provoke emotions, tell stories, and share brands.  Yes, brands.  Where the power of music can be found, so can the opportunity to promote and grow your brand.  Music is...

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Carissa Niederkorn Trend Monitor – 08.29.2011

Using Google+ Hangouts for Business

Arik Abel - Vice President, Digital Services

We've been seeing a lot of buzz about businesses using Google+ Hangouts, so we decided to get a few FWV colleagues together for a Hangout to test it out. We share some of the results below, but first ...

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Arik Abel Trend Monitor – 08.10.2011

E-Commerce Marketing Trends

Barrie Hancock - Vice President

Just a few reflections from a panel hosted today by the Triangle Interactive Marketing Association. Held at Marbles Kids Museum, the event featured some pretty engaging speakers. Glenn Mersereau, dire...

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Maggie Thayer Digital Marketing – 06.09.2011

Five Changes to Make in the Google Panda Wake

Shamra Byrne - Biology Major at UNC, 2011 Summer Digital Marketing Intern

Earlier this year, Google made a substantial change to its algorithm.  This change, known as Google Panda, is geared towards identifying low-quality sites which display copied or duplicated conte...

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