French | West | Vaughan seeks a public relations account executive. The right candidate will manage public relations programs; pitch national, regional and local media outlets; develop press materials; and manage creative and digital projects. Candidates should have three to five years of public relations experience, with preference shown to candidates with experience in managing creative and digital projects.

Responsibilities include, but are not limited to:

• Contribute to the development and execution of public relations and integrated marketing plans
• Create press releases, pitches, client backgrounders, fact sheets and other press assets
• Utilize online technologies, especially social media
• Compile and maintain media lists
• Monitor and report on media coverage
• Develop and manage schedules for multiple clients and deliverables
• Demonstrate proficiency in writing and editing communications
• Communicate directly with clients on a daily basis
• Traditional and digital creative project management

Specific Requirements:

• BA/BS degree in public relations, journalism, marketing or related field
• Three to five years of public relations experience (agency experience is strongly preferred, but not required)
• Strong writing skills
• Proficiency with online medium including social media
• Experience with direct client relations/communications

Interested candidates should email bgrantham@fwv-us.com with an up-to-date resume (and writing samples, if available).

French | West | Vaughan is seeking an experienced public relations and social media account supervisor. The right candidate will oversee accounts; manage public relations programs; pitch national, regional and local media outlets; develop press materials; and manage social media channels including developing content and executing promotions for agency clients. Candidates should have five to seven years of public relations experience, with preference shown to candidates with agency experience and/or social media experience.

Responsibilities include, but are not limited to:

• Take a leading role in developing and executing public relations and integrated marketing plans
• Create press releases, pitches, client backgrounders, fact sheets and other press assets
• Utilize and leverage online technologies, especially social media
• Compile and maintain media lists
• Monitor and report on media coverage
• Develop and manage schedules for multiple clients and deliverables
• Demonstrate proficiency in writing and editing communications
• Communicate directly with clients on a daily basis and provide ongoing strategic counsel
• Help manage and mentor junior level team members

Specific Requirements:

• BA/BS degree in public relations, journalism, marketing or related field
• Five to seven years of public relations experience (agency experience is strongly preferred, but not required)
• Strong writing skills
• Proficiency with online medium including social media
• Experience with direct client relations/communications

Interested candidates should email LKnepper@fwv-us.com with an up-to-date resume (and writing samples, if available), along with salary requirements.

Our high-energy, full service agency is looking for a Media Director to drive and oversee our agency media strategy.  Responsibilities include but not limited to: rolling out client launch plans, developing ongoing media strategies to achieve given client goals and objectives that fall within budget; as well as effectively managing internal and external teams. This is a highly demanding but extremely rewarding role that interfaces heavily within the agency and externally with our client contacts.  Strategic thinking, leadership and a deep understanding of the media landscape are key  components to success.  

To Level Responsibilities Include:

• Create effective, realistic and measurable media objectives/goals for agency clients, based on clearly defined budgets, schedules and strategic thinking.
• Research, prepare and present media plans that include… objectives, strategy, rationale, and all backup materials
• Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, supporting materials
• Manage all Insertion Order billing in Advantage system
• Prepare and evaluate media metrics to be presented internally and externally
• Liaise with the accounting department in order to effectively manage the financial requirements of the business
• Be fully aware of all new and innovative media solutions that are suitable for the business
• Monitor and report on client media efficiencies across the board

HIGH LEVEL OVERVIEW

• Own the agency media practice at FWV, which includes paid and social advertising, SEM and SEO.
• Collaborate with internal teams in developing media plans and strategic recommendations across multiple channels.
• Launch, manage, optimize, and report on media campaigns.
• Participate in new business proposals and presentations from a strategic media recommendation standpoint.
• Oversee media team, which includes daily management, mentoring, hiring and training of staff members. 

ENGAGEMENT MANAGEMENT

• Engage with clients to identify key strategic challenges and needs across all channels/disciplines; evaluate scope of strategic engagement
• Work cross-functionally with other agency strategist, client partners, discipline leaders, and other internal partners
• Provide recognized thought leadership and unique POV's  on a broad range of media topics that continue to drive our clients business forward.
• Create dynamic and measurable presentations that demonstrate smart thinking and strategic insight

CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT

• Build and manage working relationships with client decision-makers to service their media strategies that reach their business objectives
• Create RFP responses and proposals, and be apart of the new business team at FWV
• Remain up-to-date on relevant news, best practices, and trends within the marketing, media, and technology industry and share this knowledge with the agency
• Partner with analytics team members to define success metrics and evaluate business impact of media strategies and projects over time
• Identify processes for media strategies and reporting metrics
• Build strategy team media expertise by mentoring junior team members and offering training in relevant methodologies, techniques and frameworks

Required Skills

• 8-12+ years internet, marketing, and/or management consulting (consulting, agency or client-side) experience with at least 6+ years focused exclusively on media
• Advanced working knowledge of Google, Twitter, Facebook, LinkedIn advertising platforms and Google Analytics
• Deep understanding of the current advertising/media landscape
• Experience with programmatic buying as well as traditional buying
• Expertise setting appropriate KPIs for media beyond reach/impressions/CPM
• Experience with execution of media planning across social, digital and traditional
• Experience working with targeting and measurement partners including Nielsen among others
• Experience managing relationships and inquiries with media representatives
• Experienced in measuring the success of media campaigns beyond simple media metrics to include lifts in awareness, consideration, salience, and ROAS.
• Experienced in recommending ad spend based on audience size and campaign objectives.
• Knowledge of SEO
• Excellent communication and presentation skills in presenting ideas to top executive clients and prospects.  
• Bachelors degree required, MBA a plus

FWV is seeking a Vice President/General Manager for its New York City office. Interested candidates must have a minimum of 10-15 years of PR agency experience counseling clients in a variety of diverse industries. The preferred candidate will have a proven new business track record and will be hands-on in identifying and meeting with prospective clients in the Tri-State area, as well as drafting strategic plans and RFP responses. Please submit your resume and salary requirements to sestes@fwv-us.com. Candidates who submit a resume without detailed salary requirements will not be considered.