Account Executive

Job Description:

Seeking an account executive. The right candidate will manage public relations programs; pitch national, regional and local media outlets; develop press materials; and manage creative and digital projects. Candidates should have three to five years of public relations experience.

Responsibilities include, but are not limited to:

• Contribute to the development and execution of public relations and integrated marketing plans
• Create press releases, pitches, client backgrounders, fact sheets and other press assets
• Utilize and leverage social media platforms
• Compile and maintain media lists
• Monitor and report on media coverage
• Develop and manage schedules for multiple clients and deliverables
• Demonstrate proficiency in writing and editing
• Communicate directly with clients on a daily basis
• Traditional and digital creative project management


Qualifications:

• BA/BS degree in public relations, journalism, marketing or related field
• Three to five years of public relations experience (agency experience is strongly preferred, but not required)
• Strong writing skills
• Social media savvy
• Experience with direct client relations/communications


Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups.
• A team of creative and passionate brand marketers.
• Competitive compensation, including a complete benefits package.
• Opportunity for professional development and career advancement.
• A culture of continuous improvement.


Interested candidates should email mtimney@fwv-us.com with an up-to-date resume.

Social Media Manager

Job Description:

Seeking an experienced social media manager in Raleigh, NC. The right candidate will support a range of social media and integrated accounts and should have two to four years of social media experience, with preference shown to candidates who have worked in an agency setting.

Responsibilities include, but are not limited to:

• Supervises the day-to-day work of the Social Media Coordinator
• Provides quality control and oversight of client community management
• Develops engaging social media content across all social media platforms
• Contributes to and implements strategic plans for clients
• Collaborates with social, PR and creative teams to brainstorm out-of-the box social media content and campaigns
• Assists with development, planning and implementation of social media campaigns
• Builds and maintains relationships with social media influencers
• Identifies influencers who are on brand and appropriate for each client
• Coordinates aspects of influencer programs, such as list development, invite responses, and tracking
• Assists with day-to-day client communication, specific to meeting scheduling, content, reporting, creative deliverables and campaigns
• Travels to live events and provides on-site social media coverage
• Participates in client conference calls
• Sends detailed client meeting recaps with clear action items
• Thoughtfully contributes to internal communication of trends and best practices
• Has a practical understanding of Facebook Business Manager
• Completes Facebook Blueprint courses to develop paid social knowledge
• Understands the difference and importance of Paid vs. Organic metrics
• Owns client reporting and identifies initial insights to provide to supervisor for review
• Understands social listening and its application
• Leads Basecamp project management & organization for client portfolio
• Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices
• Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively
• Is able to build and nurture relationships internally and with clients
• Demonstrates excellent communication skills and sharp writing skills
• Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables
• Possesses resourcefulness and intellectual curiosity
• Understands project ownership/roles & responsibilities/ability to defer to the right person in the room
• Has expert understanding of a client’s brand standards and acts as a steward of their brand
• Speaks confidently during calls, presentations and in group settings
• Proactively contributes new ideas in team meetings and brainstorms
• Establishes and demonstrates expertise in all areas of social and is viewed as a go-to resource
• Demonstrates a positive, professional attitude internally and externally
• Is solution-focused, takes responsibility, maintains perspective, and maintains a positive energy
• Effectively manages multiple deadlines and projects while staying calm and collected.
• Meets personal deadlines, and helps ensure that team and creative deadlines are never missed

Qualifications:

• BA/BS degree in marketing or related field
• Active participant in social media space
• 4+ years experience in relevant position

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups.
• A team of creative and passionate brand marketers.
• Competitive compensation, including a complete benefits package.
• Opportunity for professional development and career advancement.
• A culture of continuous improvement.

Interested candidates should email jpilewski@fwv-us.com with an up-to-date resume.

Senior Account Executive

French | West | Vaughan seeks a public relations senior account executive for its Raleigh office. The right candidate will manage and lead integrated consumer marketing programs on behalf of exciting global brands; maintain and grow relationships with national, regional and local media; lead day-to-day client communications; manage creative and digital projects; and have an understanding of brand marketing using social media. Candidates should have three to five years of public relations experience, with preference shown to candidates who have led or worked on apparel/fashion focused public relations accounts at an agency. Writing skills and client facing abilities should be stellar.

Responsibilities include, but are not limited to:

• Lead key accounts to deliver exceptional results and client service daily
• Contribute to the development and execution of public relations, strategy and integrated marketing plans
• Develop press material including press releases and pitches
• Compile and maintain media lists, monitor and report on media coverage
• Develop and manage schedules for multiple clients and deliverables
• Plan, attend and execute media and consumer events
• Digital and social project management

Specific Requirements:

• BA/BS degree in public relations, journalism, marketing or related field
• Three to five years of public relations experience (agency experience is strongly preferred, but not required)
• Experience leading a B2C account, especially one that falls in the apparel or fashion sector
• Superb writing, editing and storytelling skills
• An expert at AP Style
• Experience with direct client relations/communications

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups.
• A team of creative and passionate brand marketers.
• Competitive compensation, including a complete benefits package.
• Opportunity for professional development and career advancement.
• A culture of continuous improvement.

Interested candidates should email jpilewski@fwv-us.com with an up-to-date resume.

Brand Planner

FWV seeks a Brand Planner to join its team and act as the voice of the consumer in the creative process and ensure marketing efforts reach target consumers in the right way, with the right message. This includes utilizing knowledge of consumer research and trends to support strategy and planning.

Responsibilities

• Act as the voice of the customer by bringing data into creative strategy and activation development.
• Understands how to use data and analysis to drive decisions for the client’s business. Comfortable analyzing quantitative research and marketing analytics.
• Develop compelling insights around target, category, brand, culture, etc.
• Harness intuition and data to develop sound strategies and inspiring briefs.
• Conduct brand discovery, audits and develop strategic positioning
• Develop audience personas
• Support in the development and implementation of qualitative and quantitative research initiatives.
• Understand communications planning and the role distinct channels can play in bringing a campaign to life across multiple stages of a customer journey.
• Work with partners across disciplines/agencies to develop integrated/cross-channel campaigns. (i.e., Creative, Account Management, Analytics, etc.).
• Provide inspiration and ongoing support during the creative development process.
• Maintain current pulse on the digital platforms, tools, and trends that are reshaping media and advertising every day.
   

Qualifications

• Bachelor’s Degree
• 2+years of Account Planning, Brand Strategy or Data Analytics experience in an agency setting.
• Organized and detail-oriented – (must demonstrate attention to detail and ability to handle multiple tasks/projects).
• Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.

Interested candidates should email spalmer@fwv-us.com with an up-to-date resume.