Senior Media Planner/Buyer

French | West | Vaughan is seeking an experienced Senior Media Planner/Buyer to join our team in Raleigh, NC. Prepare and implement client media plans of all media types for existing clients and new business. Conduct research, development, and presentation of media plans and media buying. Execute and monitor media buys and make media optimization recommendations as appropriate.

Primary Responsibilities

• Research, develop, and plan media for specified clients.
• Present media plans to internal and client audiences.
• Gather, organize and present competitive research and spending data.
• Take ownership of and retain accountability for client media plans and budgets.
• Work closely with cross-functional team members to frame and participate in strategy development, set goals and participate in the measurement process.
• Negotiate the best possible rates, individual parameters, value-added sponsorships, and promotions and justify all media recommendations.
• Take a lead position in the campaign review process.
• Maintain effective relationships with external clients and internal teams.

Minimum Qualifications

• 3-5 years of demonstrated excellence and proficiency in the development of media plans and executing media buys.
• Previous experience in an advertising agency STRONGLY preferred.
• Demonstrated proficiency in media negotiations.
• High degree of skill in media planning and buying across mediums • including television (national and spot), radio, print, digital, programmatic, mobile and social media.
• Skilled at understanding trends and best practices within the omnichannel media world and across the full media landscape including print, digital, outdoor, broadcast, etc.
• Excellent communication skills, highly collaborative, and a positive attitude.

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

Digital Media Planner

French West Vaughan is seeking a digital media manager to join our growing digital media team. This is an opportunity to join a team that is highly motivated on driving results using digital media for a diverse client roster. This person will work closely with digital team members on campaigns that include paid search, programmatic display and paid social media. In addition to campaign strategy and management, the digital media manager will oversee conversion tracking, report on KPIs and surface optimization opportunities and builds. We are a collaborative team and this person must be a team player. This person must be analytical and able to work in a fast-paced environment.

Primary Responsibilities

• Cross-channel digital media planning and buying
• Managing budgets, delivery and reporting
• Build out and manage campaigns using Google and Facebook platforms, among others
• Monitor campaign performance and position to achieve and exceed KPIs
• Identify trends and optimization opportunities
• Implement and manage conversion tracking
• Lead digital team in digital media trends and best practices

Job Qualifications

• 3-5 years of digital media campaign experience
• Proficient in DoubleClick, Facebook, and Google Adwords
• Proficient in Microsoft Excel
• Ability to think strategically and analytically
• Strong organizational skills
• Experience working in team environment
• Funnel and conversion rate optimization experience is a plus
• Agency experience is preferred

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

Paid Social Manager

French | West | Vaughan is seeking an experienced paid social manager to join our team in Raleigh, NC. The right candidate will support a range of social media campaigns and integrated accounts and should have two to four years of experience working with Facebook advertising, with preference shown to candidates who have worked in an agency setting.

• Responsible for planning, managing and executing paid social media campaigns
• Monitor campaign pacing, budgets, optimizations and results
• Contribute paid social strategies that support integrated campaigns
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
• Present campaign recaps and insights to clients
• Act as the paid social media subject matter expert
• Build and maintain relationships with media partners
• Collaborate with social, PR and creative teams to brainstorm out-of-the box social media campaigns
• Responsible for working with creative team on creative assets
• Responsible for managing tracking and attribution
• Assists in day-to-day client communication

Necessary skills for position

• Strong understanding of social media platforms and placements
• Completes Facebook Blueprint courses to develop paid social knowledge
• Experience using web analytics
• Understanding of social media content and campaigns
• Experience with other forms of paid media, such as paid search
• Process oriented
• Time management skills
• Excellent writing and communication skills
• Demonstrates a positive, professional attitude internally and externally
• Is solution-focused, takes responsibility, maintains perspective, and maintains a positive energy
• Effectively manages multiple deadlines and projects while staying calm and collected.
• Meets personal deadlines, and helps ensure that team and creative deadlines are never missed

Specific requirements:

• 4+ years experience of marketing experience
• 2+ years of Paid Social or Facebook advertising experience
• BA/BS degree in marketing or related field

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

Social Media Manager

French | West | Vaughan is seeking an experienced social media manager to join our team in Raleigh, NC. The right candidate will support a range of social media and integrated accounts and should have two to four years of social media experience, with preference shown to candidates who have worked in an agency setting.

• Supervises the day-to-day work of the Social Media Coordinator
• Provides quality control and oversight of client community management 
• Develops engaging social media content across all social media platforms
• Contributes to and implements strategic plans for clients
• Collaborates with social, PR and creative teams to brainstorm out-of-the box social media content and campaigns
• Assists with development, planning and implementation of social media campaigns
• Builds and maintains relationships with social media influencers
• Identifies influencers who are on brand and appropriate for each client
• Coordinates aspects of influencer programs, such as list development, invite responses, and tracking
• Assists with day-to-day client communication, specific to meeting scheduling, content, reporting, creative deliverables and campaigns
• Travels to live events and provides on-site social media coverage
• Participates in client conference calls
• Sends detailed client meeting recaps with clear action items
• Thoughtfully contributes to internal communication of trends and best practices 
• Has a practical understanding of Facebook Business Manager
• Completes Facebook Blueprint courses to develop paid social knowledge
• Understands the difference and importance of Paid vs. Organic metrics
• Owns client reporting and identifies initial insights to provide to supervisor for review
• Understands social listening and its application
• Leads Basecamp project management & organization for client portfolio

Necessary skills for position

• Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices
• Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively
• Is able to build and nurture relationships internally and with clients
• Demonstrates excellent communication skills and sharp writing skills
• Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables
• Possesses resourcefulness and intellectual curiosity
• Understands project ownership/roles & responsibilities/ability to defer to the right person in the room
• Has expert understanding of a client’s brand standards and acts as a steward of their brand
• Speaks confidently during calls, presentations and in group settings
• Proactively contributes new ideas in team meetings and brainstorms
• Establishes and demonstrates expertise in all areas of social and is viewed as a go-to resource
• Demonstrates a positive, professional attitude internally and externally
• Is solution-focused, takes responsibility, maintains perspective, and maintains a positive energy
• Effectively manages multiple deadlines and projects while staying calm and collected.
• Meets personal deadlines, and helps ensure that team and creative deadlines are never missed

Specific requirements:

• BA/BS degree in marketing or related field
• Active participant in social media space
• 4+ years experience in relevant position

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

Social Media Coordinator

French | West | Vaughan is seeking an experienced Social Media Coordinator to join our team in Raleigh, NC. The right candidate will support a range of social media and integrated accounts and should have one to two years of social media experience, with preference shown to candidates who have worked in an agency setting.

Responsibilities include but are not limited to:

• Develops understanding of client business, competition, industry news, etc.
• Provides ongoing community management support to clients
• Assists with creating and editing social media copy for posts across all social media platforms
• Assists with day-to-day internal communication pertaining to content development, content scheduling, and community management
• Proactively identifies opportunities to engage with social media users, leveraging social media listening tools
• Assists with the planning and implementation of social media campaigns
• Assists with influencer campaigns, including list development, invite responses, and travel details
• Identifies influencers who are on brand and appropriate for each client
• Understands Basecamp, the traffic process and can traffic tasks as needed
• Contributes to the development of creative briefs
• Thoughtfully contributes to internal communication of trends and best practices
• Contributes to client status reports & collects contributions from the rest of the team
• Participates in client conference calls and meetings, when applicable
• Takes all meeting notes and drafts initial post-meeting recaps for team and client review

Necessary skills for position:

• Passionate and curious about social media
• Demonstrates professionalism internally and externally
• Meets deadlines and is dependable
• Manages time and accurate time tracking
• Possesses flawless spelling, grammar and proofreading skills
• Demonstrates professional communication skills
• Strong attention to detail and has the ability to multi-task, prioritize and balance multiple projects effectively
• Committed to excellence — going above and beyond to develop high-quality work, taking full ownership of job responsibilities, and working non-standard hours when necessary
• Acts proactively - anticipating issues, seeking out opportunities for increasing work quality and efficiency, seeking out work opportunities, and solving problems
• Able to identify key action items from meetings and conversations
• Demonstrates a positive, professional attitude - is solution-focused, takes responsibility, and maintains positive energy

Specific requirements

• BA/BS degree in marketing or related field
• Active participant in social media space
• 1-2 years experience in relevant position

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

Art Director

French | West | Vaughan is seeking an experienced Art Director to join our in-house, creative department. This is a client-facing role that will work closely with the Creative Director to produce stellar work and to mentor designers on the creative team. The ideal candidate will be highly organized and deadline driven, motivated to collaborate across agency departments, and have an integrated portfolio demonstrating conceptual thinking and proficiency in both print and digital design.

Responsibilities:

• Lead design and artistic development of creative concepts – including print, digital, mobile, TV, collateral materials and new business presentations
• Collaborate with, and supervise, designers, writers, photographers, production artists and freelancers to concept campaigns across all media channels
• Utilize strategic thinking to develop innovative and results driven solutions
• Ability to thrive in a fast-paced environment, push creative boundaries, manage time and deliver within deadlines
• Manage multiple projects while working in a cross-functional team environment
• Provide new suggestions to improve workflow in an evolving environment
• Ability and willingness to quickly adapt to new technologies and keep skills and industry knowledge current

Qualifications:

• 5-7 years experience (agency experience strongly preferred)
• Proficient in Adobe Creative Suite and Mac systems
• Experience with directing photo and video production, video editing and motion graphic design
• Advanced knowledge of print and digital production, banner design and UX design
• Strong leadership, collaborative problem-solving and communication skills
• Experience leading a team with a range of creative positions, such as photographers, illustrators, designers, copywriters, production artists and freelancers
• Familiar with estimating work and utilizing project management best practices
• Ability to be flexible and understanding of client relationships
• A level-headed approach to navigating a fast-changing working environment

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

Graphic Designer

French | West | Vaughan is seeking an experienced Graphic Designer with a deep understanding of strategic branding and marketing to join our in-house, creative department. The ideal candidate should be highly organized and deadline driven, motivated to collaborate across agency departments, and have an integrated portfolio demonstrating conceptual thinking and proficiency in both print and digital design. Projects will span everything from logo design and production to social media content and full advertising campaigns.

Responsibilities:

• Utilize strategic thinking to provide creative solutions to client objectives
• Manage multiple projects while working in a cross-functional team environment
• Work with art directors to develop, design and produce creative projects
• Manage time to meet tight deadlines and stay within budget
• Demonstrate ability to keep skills and industry knowledge current
• Ability and willingness to quickly adapt to new technologies

Qualifications:

• 3-5 years experience (agency experience strongly preferred)
• Proficient in Adobe Creative Suite and Mac systems
• Knowledge of typography, color, print and digital production
• Advanced digital skills: UX, web and banner design
• Strong written and verbal communication abilities
• Familiar with estimating work and utilizing project management best practices
• Bonus: photography, video editing and motion graphic skills
• Ability to be flexible and understanding of client relationships
• A level-headed approach to navigating a fast-changing working environment

Why French West Vaughan?

• Fascinating work for clients ranging from large national brands to small growing startups
• A team of creative and passionate brand marketers
• Competitive compensation, including a complete benefits package
• Opportunity for professional development and career advancement
• A culture of continuous improvement

French | West | Vaughan seeks a public relations account executive. The right candidate will manage public relations programs; pitch national, regional and local media outlets; develop press materials; and manage creative and digital projects. Candidates should have three to five years of public relations experience, with preference shown to candidates with experience in managing creative and digital projects.

Responsibilities include, but are not limited to:

• Contribute to the development and execution of public relations and integrated marketing plans
• Create press releases, pitches, client backgrounders, fact sheets and other press assets
• Utilize online technologies, especially social media
• Compile and maintain media lists
• Monitor and report on media coverage
• Develop and manage schedules for multiple clients and deliverables
• Demonstrate proficiency in writing and editing communications
• Communicate directly with clients on a daily basis
• Traditional and digital creative project management

Specific Requirements:

• BA/BS degree in public relations, journalism, marketing or related field
• Three to five years of public relations experience (agency experience is strongly preferred, but not required)
• Strong writing skills
• Proficiency with online medium including social media
• Experience with direct client relations/communications

Interested candidates should email bgrantham@fwv-us.com with an up-to-date resume (and writing samples, if available).

​FWV Fetching, the Pet & Veterinary division of French|West|Vaughan is seeking an experienced public relations and social media account supervisor. The right candidate will oversee accounts; manage public relations programs; pitch national, regional and local media outlets ​ as well ad veterinary and pet industry trades​ ; develop press materials; and manage social media channels including developing content and executing promotions for agency clients. Candidates should have five to seven years of public relations experience, with preference shown to candidates with agency experience and/or social media experience.

Responsibilities include, but are not limited to:

• Take a leading role in developing and executing public relations and integrated marketing plans ​ for FWV Fetching's pet and veterinary accounts​
• Create press releases, pitches, client backgrounders, fact sheets and other press assets
• Utilize online technologies, especially social media
• Compile and maintain media lists
• Monitor and report on media coverage
• Develop and manage schedules for multiple clients and deliverables
• Demonstrate proficiency in writing and editing communications
• Communicate directly with clients on a daily basis and provide ongoing strategic counsel
• Help manage and mentor junior level team members

Specific Requirements:

• BA/BS degree in public relations, journalism, marketing or related field
• Five to seven years of public relations experience ​ - ​ agency experience is ​required
• Strong writing skills
• Proficiency with social media
• Experience with direct client relations/communications

Interested candidates should email kristen.Levine@fetchingcommunications.com with an up-to-date resume, a LinkedIn profile url, along with salary requirements.