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French West Vaughan Press Releases – 11.14.2013

INTERNATIONAL FAST-CASUAL BURGER CHAIN HIRES FRENCH/WEST/VAUGHAN TO ELEVATE ITS MARKETING EFFORTS

French West Vaughan
 

Elevation Burger selects Raleigh-based agency as national marketing partner

RALEIGH, N.C. (Nov. 14, 2013) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, has been selected by Virginia-based burger franchise Elevation Burger as national agency of record for the company’s U.S. and international locations.

Elevation Burger is the first and largest organic burger chain in the country. Menu items consist of burgers made from 100 percent organic, grass-fed, free-range beef and fries cooked in heart-healthy olive oil – offering great tasting burgers and other food items with less fat and fewer calories. The brand is committed to environmentally friendly practices, including recycling waste – some of which becomes bio-diesel fuel – and using sustainable materials and energy-efficient equipment in its restaurants. The commitment to sustainability doesn’t stop there: the restaurants’ fun and hip décor is made from bamboo and recycled materials, plus the open kitchen provides guests with the ability to see their food being created right in front of them.

“We were immediately impressed by Elevation Burger’s vision and commitment to providing guests with a superior, sustainable product,” said Rick French, chairman and CEO of FWV. “We believe in the brand’s vision for the future and think it is well-poised for exponential growth – and we look forward to helping them get there.”

The fast-casual burger chain currently has a total of 33 U.S. restaurants located along the East Coast from Portland, Maine to Miami, and as far west as Austin, Texas. The company has an additional 10 international locations and projects a total of 100 locations worldwide by the end of 2014.

“French/West/Vaughan’s track record of success on behalf of other food and beverage clients is a strong testament to its creative thinking in the competitive fast-casual restaurant category,” said Hans Hess, founder of Elevation Burger. “Their understanding of what drives guests in store and how to use short-term promotions to develop long-term customers convinced our franchisees they are the right agency partner for us.”

FWV is tasked with compiling an annual integrated marketing strategy for the company, including brand positioning, public relations, advertising, social media, events, grassroots efforts and influencer programming, as well as developing a toolkit for new store openings across the globe.

About French/West/Vaughan

French/West/Vaughan is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. National, international and local clients represented by the agency include Melitta, Wrangler, Justin Boot Company, Tweetsie Railroad, ABB, Hood River Distillers and the International Gemological Institute. The agency also offers award-winning advertising, graphic design, media planning and placement, and digital and social media marketing and monitoring services for a wide range of clients. For more information, please visit www.fwv-us.com.  

About Elevation Burger

Elevation Burger was originally conceived in 2002 by founder Hans Hess, who set out to find a burger on par with those he was accustomed to having on the West Coast. Seeing an opportunity, Hans focused his energy on creating a burger that truly stands apart from the rest in terms of taste and sustainability. The brand’s slogan, “ingredients matter,” is a reflection of Elevation Burger’s focus on offering quality food products that make a difference both to guests and the environment. Elevation Burger is committed to offering an exceptionally flavorful, nutritionally superior product through ingredients such as 100 percent USDA-certified organic, grass-fed, free-range beef that is ground on premise and fresh-cut fries cooked in heart-healthy olive oil. For more information, visit Elevation Burger online at www.elevationburger.com, on Facebook at www.facebook.com/ElevationBurger, or on Twitter @ElevationBurger.

 

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