Tony Lama Boots – known as the world’s most recognized boot brand – is celebrating its 100^th anniversary this year. It’s perfect timing for The History Channel to choose to feature the leading footwear brand on its TV show that celebrates the ingenuity and technology of man-made wonders, “Modern Marvels.” With more than 130 steps in the boot-making process, Tony Lama Boots incorporates modern production techniques with the goals of efficiency and innovation, while maintaining the handcrafted approach used 100 years ago. Take it from me, it truly is a marvel to watch.

I was thrilled to be able to see the process in person during the recent filming at the brand’s manufacturing facility in El Paso, Texas. Take a look at behind-the-scene production shots.

 Catch the “Modern Marvels” episode early next year on The History Channel. For more about Tony Lama Boots, visit them online: www.tonylama.com.