Tradition makes a comeback with Justin Golf – a new Justin Boots collection of classically styled golf shoes – and helping the leading footwear brand celebrate in style, Berkshire Hathaway...

Have you seen this on your brand page this past week? Turn them on! Before this comments feature existed, brands had to reply to fans in the comment feed in chronological order.  For large bra...

A common question that I hear from older generations of ranchers and cowboys is: “What’s that Facechatter thing you are always on?” Social media for many consumers in western lifes...

Last Thursday, Twitter celebrated its seventh birthday. With 288 million active users across the globe, it’s been the fastest growing social platform. The social networking giant has come a long...

“Habemus Papam Franciscum”—“We have a new Pope!” These words were tweeted from the papal Twitter account (@pontifex) on Wednesday. Mar. 13 as social media, and especially...

After months of limited beta testing and gathering feedback from key partners, YouTube has opened the new One Channel design to all channel owners. The new design represents YouTube’s effort to ...

The 57th Presidential inauguration ceremony was all the chatter on social media channels including Facebook, Twitter and Instagram Monday. It was a day worth documenting – and that was very clea...

Longtime FWV client, Wrangler® Western Wear – the iconic American denim brand and leading western apparel maker – recently launched the Pin Your Booty Up™ Pinterest contest offe...

Twitter was a hot topic during the XXX Olympic Games, more so because of the International Olympic Committee (IOC) and their implementation of Rule 40, an IOC regulation that prevented athletes from advertising for non-Olympic sponsors just before and during the Games...

Pinterest may have been created in 2010, but what if I told you that people began pinning long before the World Wide Web was even a glimmer in Tim Berners-Lee’s eye?  And what would the implications be for marketers seeking to incorporate this flourishing social network into their social media campaign strategy?