How do you leverage a trade show to offer value to non-attending media? Bring the trade show to them, of course! 2013’s Automation & Power World (APW), hosted by FWV client, ABB, presented ...

"The agency that can recognize the changes, knows what it takes to pivot their organization, has people with certain skill sets are the ones growing."

As PR professionals, we’re in the business of telling stories, which means firsthand knowledge is a must. This seems obvious when it comes to tangible consumer products but less so when it comes...

In today’s fast-paced communication environment, information abounds. An email or phone number can be found by a simple search on the Internet, and PR agencies have the capability to create an i...

What is happening to the modern-day journalist? In my experience as a journalism student at a public university, I’ve heard both in the classroom and through personal interactions that the news industry is hanging on by a string. That string is no doubt a metaphor for the cable connecting it to the internet.

As public relations practitioners, we know what we do.  We spend most of our work day acting out our job description instead of defining it with words.  In November 2011, PRSA kicked off the PR Defined campaign to help us define our job with words.

It’s no secret the glossy magazine reader is getting harder to reach as consumers are becoming used to having a fashion fix at their fingertips with online magazines, fashion blogs and mobile ap...

The “Super Bowl” of rodeo took place again this year in Las Vegas, Nev., Dec. 1 through 10. The Professional Rodeo Cowboys Association’s premier annual competition, the Wrangler Nati...

What Happens at CES... Doesn't Have to Stay at CES The saying always goes, “What Happens in Vegas, Stays in Vegas,” but in my recent trip to Sin City that was one thing I definitely did n...

SPIBelt CEO Kim Overton's thoughts on entrepreneurship, social media and brands. It's been a good couple of years for SPIBelt (short for Small Personal Item belt). They've seen 1700% growth in the la...