As public relations practitioners, we know what we do.  We spend most of our work day acting out our job description instead of defining it with words.  In November 2011, PRSA kicked off the PR Defined campaign to help us define our job with words.

It’s no secret the glossy magazine reader is getting harder to reach as consumers are becoming used to having a fashion fix at their fingertips with online magazines, fashion blogs and mobile ap...

The “Super Bowl” of rodeo took place again this year in Las Vegas, Nev., Dec. 1 through 10. The Professional Rodeo Cowboys Association’s premier annual competition, the Wrangler Nati...

What Happens at CES... Doesn't Have to Stay at CES The saying always goes, “What Happens in Vegas, Stays in Vegas,” but in my recent trip to Sin City that was one thing I definitely did n...

SPIBelt CEO Kim Overton's thoughts on entrepreneurship, social media and brands. It's been a good couple of years for SPIBelt (short for Small Personal Item belt). They've seen 1700% growth in the la...

Creating a charity tie-in for a pr or marketing campaign has become commonplace in recent years and almost every brand is seeking ways to help benefit their chosen cause. This is generally a win-win...

One of my favorite parts of participating in the FWV internship program is talking with the interns at the end of each semester about what they’ve learned. It’s great to be part of such a ...

Video // Is your press conference newsworthy? Michael Scott shares his philosophy on crisis communication in this clip from "The Office." ...

Tony Lama Logo FWV's western apparel team visited Denver for the annual International Western/English Apparel and Equipment Market. Representing Tony Lama Boots, Justin Boots and Wrangler Western, we...

As PR professionals, we understand the importance of writing with clarity and are constantly trying to improve our writing skills to avoid style, grammar and spelling mistakes at all costs. Although, with the help of spell check and the iPhone’s intelligent keyboard that recognizes and corrects our mistakes over time, it’s easy to regress.