Again, Facebook is changing the way brands interact with consumers.  Facebook announced new brand pages yesterday at their first ever fMC conference and these are the top four takeaways:

The fastest-growing social network and 2011’s best new startup is both highly engaging and terribly addictive. Pinterest is an online scrapbook that allows members to “pin” and organ...

It is time again for the biggest sporting event in the world. Super Bowl XLVI will be in Indianapolis on Sunday, but special corporate events take place all week long. In the blog series The Hype, le...

Music is used to provoke emotions, tell stories, and share brands.  Yes, brands.  Where the power of music can be found, so can the opportunity to promote and grow your brand.  Music is...

SPIBelt CEO Kim Overton's thoughts on entrepreneurship, social media and brands. It's been a good couple of years for SPIBelt (short for Small Personal Item belt). They've seen 1700% growth in the la...

Successful companies take great care in marketing to potential customers. In most cases,  they will promote product price, value, quality, convenience or selection. When good brands become great ...

The popularity of daily deal sites such as Groupon, Living Social, Lifebooker, and Scoutmob is undeniable. Each site offers consumers a variety of deeply discounted services in cities across the count...

I was shopping in Petsmart, when a terrarium on the shelf caught my attention. You may be familiar with the  "As Seen on TV" marketing on products such as the Snuggie. This Zoo Med terrarium ha...

Marketers hear a lot about how successful e-mail campaigns can grow your business, drive sales and become another touch point for your customers as part of an integrated marketing program...

In the blog series The Hype, learn how the world’s best brands are generating awareness with celebrity events, cause marketing and publicity stunts to break through the clutter.