At this year’s CIAA Tournament, FWV along with Urban Sports & Entertainment Group, hosted an exclusive VIP media tour presented by Toyota on Thursday, March 3 at the Charlotte Convention Center. This event provided media with exclusive interviews and photo opportunities, a first-look at the new CIAA 100th Anniversary logo and a preview of all Tournament activities held in the CIAA's own Fan Experience, which features 200,000 square-feet of FREE activities. 

The official unveiling of the CIAA’s 100^th Anniversary logo took place during the men’s final on Saturday, March 5, at the Time Warner Cable Arena. FWV produced a contest through the CIAA’s Facebook and Twitter accounts encouraging fans to submit their versions for the 100^th Anniversary logo. The winner received $2,500 and a 2012 CIAA Tournament VIP Package. FWV received over 30 entries during the course of the logo contest.