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There’s Only 1 Way, 2 Say FWV is 4-Time Finalist for Consumer Agency of the Year (Through Song, of Course)

It’s as easy as 1, 2, 3, 4 FWV, which just earned its fourth nod as a national consumer agency of the year finalist. This recognition is the direct result of the agency’s ability to innovate, especially in the area of content creation and integration. Like in music, and song lyrics, and videos. Or even […] Read more

French/West/Vaughan Tops Agency Rankings: Named Largest Agency in the Southeast for 12 Years Running

Capping off another year of double-digit growth, French/West/Vaughan (FWV) once again ranks as the most successful agency in the Southeast, following an in-depth review of audited financials by O’Dwyer’s, a leading publication for PR and marketing professionals. This is the 12th straight year FWV has beat out all other contenders to land the lead spot, […] Read more

Mar, 31, 2016

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Content Cowboys are King

With network TV coverage drying up, millions of rodeo fans were left in the dust without access to live event broadcasts. Rather than sitting idly by lamenting the changing times, FWV helped long-time client Wrangler seize the reins to become the world’s largest rodeo content producer. Wrangler Network is now a primary hub for western […] Read more

Mar, 24, 2016

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Catching New Waves in Marketing Leadership

Recently, I had the privilege of attending the IPREX Global Leadership Conference in Philadelphia, on behalf of French/West/Vaughan. After spending 2 days, 12 sessions and countless hours immersed in conversation with some of the top minds in marketing and public relations, I learned a thing or two about both my career and my industry as […] Read more

Mar, 18, 2016

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High Gravity Adventures in Blowing Rock, N.C. Selects French/West/Vaughan as Marketing Agency

Agency adds aerial adventure park to roster of travel and tourism clients RALEIGH, N.C. (March 2, 2016) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by the aerial adventure park High Gravity Adventures as its marketing agency. This addition to FWV’s Travel & […] Read more

Mar, 02, 2016

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French/West/Vaughan Triumphs at American Advertising Awards

French/West/Vaughan (FWV), the Southeast’s most highly decorated independently held advertising, public relations and digital marketing agency, added to its already lengthy list of superlatives by winning 18 American Advertising (Addy) Awards at the 2016 Triangle Advertising Federation Gala. With more than 40,000 entries every year, the American Advertising Awards is the industry’s largest and most […] Read more

Feb, 22, 2016

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Marketing Obsession: The Super Bowl Phenomenon

Ever since Acme Packing Company put its brand on the jerseys of the local football team in Green Bay, Wisconsin in 1921, commercial enterprise has been attempting to cash in on the popularity of the sport that has become, in the 95 years since, our national obsession. The National Football League has grown into a […] Read more

Feb, 06, 2016

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French | West | Vaughan Client Wrangler Network Receives Top Industry Awards

While the western community gathered in Las Vegas for the Wrangler National Finals Rodeo (Wrangler NFR) this week, the governing bodies of the sport – the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) – held their annual awards banquets and honored the Wrangler Network with two prestigious awards. The PRCA […] Read more

Dec, 07, 2015

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FRENCH/WEST/VAUGHAN ANNOUNCES NEW HIRES AND PROMOTIONS

Agency Welcomes Carol Lewis, Vice President – Media Director RALEIGH, N.C. (Dec. 2, 2015)  –  French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, today announced eight new hires and eight promotions. The agency welcomes Carol Lewis as vice president – media director. Lewis’ 30-year career has been devoted […] Read more

Dec, 02, 2015

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Pinterest: A Vehicle for Views in the B2B Space

Pinterest, once the ultimate guide for fashion trends and easy recipes, has transformed into a unique social space that allows companies to develop and maintain relationships with their customers. Business-to-business (B2B) companies that may have shied away from this highly visual and consumer-focused social medium should reconsider – creating and maintaining a Pinterest presence can […] Read more

Nov, 10, 2015

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