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Marketing Obsession: The Super Bowl Phenomenon

Ever since Acme Packing Company put its brand on the jerseys of the local football team in Green Bay, Wisconsin in 1921, commercial enterprise has been attempting to cash in on the popularity of the sport that has become, in the 95 years since, our national obsession. The National Football League has grown into a […] Read more

Feb, 06, 2016

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French | West | Vaughan Client Wrangler Network Receives Top Industry Awards

While the western community gathered in Las Vegas for the Wrangler National Finals Rodeo (Wrangler NFR) this week, the governing bodies of the sport – the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) – held their annual awards banquets and honored the Wrangler Network with two prestigious awards. The PRCA […] Read more

Dec, 07, 2015

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FRENCH/WEST/VAUGHAN ANNOUNCES NEW HIRES AND PROMOTIONS

Agency Welcomes Carol Lewis, Vice President – Media Director RALEIGH, N.C. (Dec. 2, 2015)  –  French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, today announced eight new hires and eight promotions. The agency welcomes Carol Lewis as vice president – media director. Lewis’ 30-year career has been devoted […] Read more

Dec, 02, 2015

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Pinterest: A Vehicle for Views in the B2B Space

Pinterest, once the ultimate guide for fashion trends and easy recipes, has transformed into a unique social space that allows companies to develop and maintain relationships with their customers. Business-to-business (B2B) companies that may have shied away from this highly visual and consumer-focused social medium should reconsider – creating and maintaining a Pinterest presence can […] Read more

Nov, 10, 2015

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SOUTHERN SEASON SELECTS FRENCH/WEST/VAUGHAN AS PR AGENCY OF RECORD

Southern gourmet food emporium signs on with Raleigh-based agency as brand continues to expand RALEIGH, N.C. (Oct. 20, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by Southern Season as its public relations agency of record following a competitive review. With locations […] Read more

Oct, 20, 2015

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TRAILWAYS TRANSPORTATION SYSTEM SELECTS FRENCH/WEST/VAUGHAN AS AGENCY OF RECORD

RALEIGH, N.C. (Oct. 8, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by Trailways Transportation System (Trailways) as its marketing agency of record. Trailways is one of the largest and oldest bus companies in the U.S. with 75 locations in 35 states. […] Read more

Oct, 08, 2015

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VETERAN GOLFERS ASSOCIATION SELECTS FRENCH/WEST/VAUGHAN TO PROMOTE FIRST NATIONAL CHAMPIONSHIP

Raleigh, N.C. (Sept. 28, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by the Veteran Golfers Association (VGA) to provide public relations and sponsorship support for its 2015 VGA National Championship.  Eighty of the country’s top military veteran golfers will compete for […] Read more

Sep, 28, 2015

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FRENCH/WEST/VAUGHAN EARNED 18 SIR WALTER RALEIGH AWARDS

Agency Recognized for Work on Behalf of More than a Dozen Clients RALEIGH, N.C. (Sept. 24, 2015) – French/West/Vaughan  (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, took home 18 Sir Walter Raleigh Awards – including a “Best in Division” honor, the night’s highest designation – as part of […] Read more

Sep, 24, 2015

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FWV Acquires Equity Interest in RGAA PR

Agency also absorbs music & entertainment practice of well-known music publicist (Sept. 1, 2015) New York City – French/West/Vaughan (FWV), one of the nation’s leading independently-owned PR agencies, has completed a pair of deals in NYC that will add significantly to the agency’s fast growing sports & entertainment practice and will also allow the agency […] Read more

Sep, 01, 2015

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K4CONNECT SELECTS FRENCH/WEST/VAUGHAN TO LAUNCH SMART TECHNOLOGY FOR SENIOR COMMUNITIES

Raleigh, N.C. (Aug. 31, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by growing technology integration company K4Connect to provide public relations support for its debut smart technology platform, K4Community. K4Community, designed specifically for senior living communities and their residents, transforms the […] Read more

Aug, 31, 2015

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