RALEIGH, N.C. (June 14, 2013) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, received a coveted 2013 Bronze Anvil ...

Pop-up retailing, the global marketing phenomenon of the mid-2000s, is currently cycling back to a period of innovation and growth – one not seen here in New York, for some time. What started ou...

Raleigh, N.C. (June 11, 2013) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, announced today that i...

Picture your brand interaction with a potential consumer as a blind date, a first meeting between brand and consumer. So you made eye contact at a party, cute, but how likely would you be to go on a ...

RALEIGH, N.C. (June 10, 2013)  – French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, today announced six new hires a...

Agency to Showcase NATHAN’s Dedication to Running and Outdoor Communities by Highlighting Innovative Products, Athletes, and Brand Initiatives RALEIGH, N.C. (June 3, 2013) – NATHAN, the w...

When issuing media pitches on a weekly (often daily) basis, the process can start to feel routine. Sometimes, a jolt of inspiration is needed to develop a creative and compelling pitch. Here’s a...

Has blogging become essential to establishing your brand's online presence? In this age of Google and smartphones, having an online presence has never been more crucial to brand growth and succes...

Ever since Facebook launched Timeline in February 2012, there have been strict rules on how businesses can promote messaging through their cover photo. Until March 2013, business cover photos couldn't...